PSIQUÊ

Visual identity for a multidisciplinary psychology clinic: logo, applications and brand guidelines.

BRIEF

CLIENT
A multidisciplinary psychology clinic, with professionals from different fields working in the same place.
REQUEST
A modern, minimalist logo that, in the client’s words, would “look like an app”.
COLORS
Purple and yellow were mandatory: they are colors that matter to the client.
REINTERPRETATION
This case recreates the project for the portfolio. Name, logo and pieces are new and are not the material delivered to the client. The texts in the images are in Portuguese.

SYMBOL
A butterfly, because psyché in Greek means both soul and butterfly. It is made of just four mirrored ellipses and a thin stroke.
“APP LOOK”
Geometric shapes and few lines that stay legible at small sizes and fit in a rounded square, like an icon on a phone screen.
COLORS
Deep purple as the base and yellow only on the symbol, to stand out without feeling heavy. Lilac, lavender and cream support the pieces.
TYPE
Unbounded, wide and rounded, for the name; Instrument Sans, simple and easy to read, for the texts.

Concept, colors and typography. In Greek, psyché means both soul and butterfly. Purple and yellow were the client's request.

Logo and variations. Four mirrored ellipses and a thin stroke form the logomark.

Instagram. Profile, highlights and a grid alternating purple, yellow and lavender.

Incorrect uses. What not to do with the symbol and the name.